Project Profile
- Client Company: Todua Clinic
- Partner Agency: Clipart (Content and Media) & Alpaca (SEO)
- Industry: Healthcare / Medicine
- Project Timeframe: 2023 – 2024
*Note: This case study was created based on performance recorded during the ongoing project period. It does not include the recent data and may not be reflective of the current situation.
Crowning Achievement
“Building an authoritative medical ecosystem in search engines and increasing website traffic by 14x.”
The Main Challenges with the Website
The biggest issue we identified with this project at the beginning was the broader problem affecting the entirety of online healthcare space. At the time, people searching for medical symptoms online frequently came across unverified information, often written by people without the proper expertise. As an established leader in the industry, Todua Clinic wanted to change that.
- Key Challenge: While the brand had cultivated a strong reputation in offline spaces, its online presence was weak, with the website performance suffering due to a number of foundational technical and on-page SEO issues.
- Primary Objective: Achieving leading positions in search engines across multiple keywords focused on oncology, surgery, and other medical terms with high search volume.
- Metrics at the Start:
- Low visibility for relevant medical keywords;
- Low engagement from the daily active users on the Todua Clinic website.
Strategy and Solutions
Alpaca’s strategy centered on improving the website’s technical SEO foundation, producing authoritative medical content, and running comprehensive off-page campaigns. The broader goal was to translate the clinic’s medical expertise to the digital space. Alpaca’s SEO team worked closely with Clipart’s digital team to make that possible, combining resources across both agencies.
- Technical SEO optimization: We started with an in-depth technical audit of the website. The result pointed us closely to multiple ongoing problems in need of fixing. Alpaca cleaned up the metadata, fixed the H-tag structure, improved internal linking, and addressed other technical issues uncovered by the audit.
- Producing highly credible medical content: Content reliability and accuracy was particularly important for this project due to the highly sensitive subject matter. Clipart interviewed Todua Clinic specialists directly and used their expertise as the foundation for the articles. This gave the content a strong factual basis and turned the Todua Clinic website into a reliable authoritative source that is now cited within the industry.
- Off-page strategy and media coverage: The off-page work focused on getting the brand mentioned in major and highly ranked Georgian media outlets, among them: Forbes.ge, Entrepreneur.com, On.ge, Rustavi2.ge, Tabula.ge, Primetime.ge, Interpressnews.ge, Ambebi.ge, etc.
- Optimally targeted SEO: The team stuck to strict White-Hat SEO methods and project-tailored processes to strengthen the areas that mattered the most, with a particular focus on medical content covering oncology, surgery, and general medical information.
The Results We Got
As a result of Alpaca’s SEO strategy, Todua Clinic established itself as one of the leading sources of verified medical information in Georgia’s digital ecosystem.
- 🚀 14x growth in daily traffic: The unique daily website visitors increased 14-fold.
- 📈 +250% growth in organic search traffic: By the end of the project, the data showed that organic traffic had noticeably increased compared to the first month.
- 🏆 202 keywords in the Top 3: The website ranked at the top in search engine results pages (SERPs) for more than 200 strategically important keywords.
- 🔗 Domain Authority (DA) Growth: The website’s DA increased to 29, a highly competitive benchmark within the healthcare and medical sector.
What Does Our SEO Specialist Say? Spartak Gachechiladze
“I believe the results went beyond what we could expect with standard commercial performance. By working closely with medical experts and focusing more in-depth on content optimization, we were able to replace much of the informational noise in the digital space with credible, evidence-based medical content. As a result, we improved not only the clinic’s digital performance metrics, but also the overall quality of healthcare information available to patients.”
