What you lose without SEO
People search in your niche every single day - the only question is whose website they land on first. Move the sliders and see how much revenue you hand your competitors every month.
Every month of waiting while a competitor works entrenches their positions - winning the same spot back takes progressively more time and budget.
Benchmark: the average CTR of Google's #1 organic position is ~28%, Top-3 combined ~55%. The competitor effect is an illustrative model (+12% difficulty per month).
Where do I get the monthly search volume?
Start with Google Suggestions - type your core term into the search box; that is a live list of what people actually search for. Then run those phrases through Google Keyword Planner for volumes. Ahrefs or Semrush give a fuller picture, showing the whole niche cluster at once.
What CTR is realistic?
Public studies put the average CTR of Google's first organic position at ~28%, with Top-3 adding up to ~55%. The default 25% models a Top-3 scenario; set it to 10-15% for a more conservative estimate.
What does the ×N.N on the competitor card mean?
It is an illustrative model: each month of waiting while a competitor works actively entrenches their positions by roughly 12%. Six months therefore give ×2.0 - regaining the same spot will take about twice the resource.
How accurate is the result?
This is an estimation tool, not a forecast - real results depend on competition, the technical state of your website and your content. Use it to see the scale: if the monthly loss is several times your SEO budget, the investment pays for itself.