“Alpaca showed us that with the right team of professionals, anything is possible. Thanks to their hard work on SEO, our pages now rank #1 on Google. We highly recommend them!” – Flowmaster Team
“In a nutshell: professionals. If you’re looking for someone to improve the SEO of your website, you can trust them completely.” – Vano Nadiradze, Co-Founder of Flowmaster
Project Profile
- Client Company: Flowmaster
- Client Website: flowmaster.ge
- Industry: Professional Development (B2B & B2C)
- Project Timeline: 6 Months (2 months of web development + 4 month of active SEO)
*Note: This case study was created based on performance recorded during the ongoing project period. It does not include the recent data and may not be reflective of the current situation.
Crowning Achievement
Flowmaster’s digital transformation: a 290% increase in visibility and a 3x increase in monthly website traffic.
How We Broke the “SEO Doesn’t Work” Myth
When this project started, the Flowmaster team was largely skeptical towards SEO effectiveness. The previous attempts had failed to produce meaningful results. Alpaca had something to prove.
- 0 visibility: Flowmaster wasn’t showing up in Google searches for any non-branded (general) keywords.
- Structural issues: The old site was poorly organized which made it harder for the user to understand what Flowmaster actually offered and engage accordingly. There was no clear separation between product pages (describing Flowmaster Training Courses) and blog content. Headings, metadata, visuals, and buttons were either entirely missing or not formatted properly.
- No SEO foundation: On the technical side, the website simply wasn’t set up in a way that met search engine requirements.
SEO Strategy
The project began with tackling one major challenge: building an entirely new website designed around SEO best practices from the start.
- Website restructuring and migration: Alpaca spearheaded building a completely new website with simpler, user-friendly navigation and a clear separation between services and blog content. The migration was completed without losing existing URLs – every old link was restored and redirected to the correct page. Since one of Alpaca’s goals is to support Georgian businesses that provide high-quality services, the website was built for Flowmaster as a gift. 🎁
- Content strategy and internal linking: Content strategy worked on two fronts. The Alpaca team created and published new blog content, but also went through Flowmaster’s existing content catalog already uploaded on the site and reworked it to fit best SEO practices. The heading structure was cleaned up, and the pages were actively interlinked so search engine crawlers could find them more easily.
- Acquiring backlinks from high authority platforms: The backlink campaign brought in links from seed sites, including .edu.ge websites, npl.gov.ge (the National Parliamentary Library of Georgia), and Wikipedia.
- Smart SEO: Instead of directing a large chunk of the budget into a traditional backlink campaign from the get-go, we started with places where Flowmaster was already being mentioned online but wasn’t linked. We identified those sources – including educational portals, partner websites, and libraries – and reached out to turn the already existing mentions into active backlinks from high-authority domains.
Results of Flowmaster’s SEO Campaign
After just four months of active SEO work, the website showed significant growth.
- 🚀 +290.55% Impressions: By the final months of the project, search visibility across targeted keywords had increased threefold.
- 👆 +139.27% Clicks: The number of potential customers visiting the website doubled. As organic traffic increased, so did the volume of leads.
- 🏆 #1 Positions: The Flowmaster website was barely visible in Google before Alpaca started working on optimizing it. Four months into active SEO, it was ranking #1 for some of the industry’s most important keywords.
- 🔗 Increased Domain Rating from 0 to 16: In four months, the website’s Domain Rating went from 0 to 16.
SEO Results According to SEMrush
What Does Our SEO Specialist Say? Mariam Gogolashvili
“Flowmaster clearly showed us that the right strategy pays off. We were essentially starting from zero because the old website architecture left very little room for growth. The real turning point came with combining a strong backlink campaign and a well-organized internal linking structure. Once you pair solid technical SEO with links from highly trusted sources, Google tends to respond quickly. The increase in Domain Rating from 0 to 16 shows just that.”
P.S The data for this case study was compiled using SEMrush analytics.
