Project Profile
- Client Company: CLC Elevator
- Partner Agency: Alpaca (SEO)
- Client Website: https://clc.ge/
- Industry: Elevator Manufacturing and Installation (B2B)
- Project Timeframe: February 2025 – Present (as of April 2026)
Note: The case study uses performance recorded during the active project period, comparing the data from the first month of the project with March 2026 data.
“After one year of working with Alpaca, we can confidently say that the results exceeded our expectations unexpectedly fast!
One of our main priorities was positioning the brand correctly in the digital space. Today, CLC ranks at the top of search results for nearly every keyword relevant to our business.
During our partnership, we were able to fully cover our target keyword clusters, improve the website’s search positions 2x, and increase user engagement by nearly 300% through high-quality content.
Although sales growth was, initially, not the direct goal of SEO optimization, the results had a significant impact on both website traffic and sales.
The process itself deserves special mention. The team is professional, responsible, and easy to communicate with. Working with them has been a genuinely positive experience, and they are a team we know we can rely on.” – CLC Elevator Team on Alpaca
The Main Results of Successful SEO Positioning
“CLC Elevator’s digital transformation: 435% growth in the B2B sector and dominant rankings for strategic keywords.”
Project Starting Point and Technical Issues
The first step was identifying a clear gap between the company’s offline reputation and its online visibility. Although CLC was already a recognized name in the industry, its website was practically invisible in search results for relevant keywords.
- Main Challenge: The website suffered from critical technical issues and structural limitations. The elevator category consisted only of a general product list. There were no separate pages for each individual product (specific elevator types), making it impossible to target relevant search terms effectively.
- Metrics at the Start: Zero visibility for the industry-specific strategic keywords, an unoptimized URL structure, and several other on-page SEO issues, including metadata, H-tags, and internal linking.
SEO Strategy for CLC Elevator
Alpaca SEO’s strategy focused on firstly, fixing the technical problems and restructuring the website, and secondly, creating content targeting identified search intent among potential customers.
- Forming technical SEO optimization structure: During this stage, Alpaca fully cleaned up duplicate content, fixed the canonical tags, and reorganized the URL structure. Separate pages were then created for each elevator type in the CLC catalog to target the relevant searches.
- Strengthening E-E-A-T signals and overall content: The content strategy used the same approach. Rather than publishing generic copy, the team analyzed what potential customers were searching for and built content around it (ex. created a detailed resource on elevator technical inspections). This helped the site reach both B2B prospects looking for elevator services and people researching industry-specific topics, building up CLC’s authority in the field.
- Off-page strategy and trust building: A targeted backlink campaign was carried out to further strengthen the website’s credibility and niche authority. This sent clearer signals to search algorithms that CLC was a highly trusted source within the industry.
Strong Vertical Growth Across Key Metrics
The strategy was a success: CLC Elevator became the clear market leader in search results, 100% achieving the client’s original objective.
- 🚀 +435.58% growth in website visits (clicks): Data obtained in the last operational month shows record levels in website traffic compared to the first month of the project.
- 📈 +465.04% growth in visibility (impressions): The website began appearing much more frequently across search results.
- 🏆 Top rankings for all strategic keywords: The company consistently ranks within the Top 3 (frequently at #1) for some of the industry’s most important keywords, including: elevators, elevator company, passenger elevator, panoramic elevator, freight elevator, and more.
- 🤖 Integration into LLM ecosystems: The website is currently successfully generating organic traffic from modern AI and LLM platforms.
What Does Our SEO Specialist Say?
“The results show we’ve achieved the company’s main objective: CLC Elevator now holds the position in search engines that matches its reputation in the industry.
Today, when users search online for various products or services related to the elevator industry, CLC is usually the first brand they encounter. The name has become nigh-synonymous with industry leadership and trust in search results.
The key lesson from this project is that true results will only come from understanding user behavior and building content optimization around those insights. Instead of relying on generic tactics designed purely for algorithms, we focused on what users showed us they needed.
In the end, the consistent approach is the key driving the steady growth we see today.”
