We’ve all heard about how Grinch stole Christmas. But have you heard about another holiday heist? This is the story about the Alpaca team stealing Black Friday.
It’s important to say that this story has been a long time in the making. It didn’t start yesterday, or even the day before. It started many moons ago, when the Alpacas started planning for the hottest shopping weekend of the year. While everyone else thought it was still too early and was waiting for fall to arrive, we were already building a strategy designed to take over Google’s first page.
If you know a thing or two about the digital space, then it’s no news that something ranking at the top is never an accident. Top positions come from planning ahead, analyzing the data, and putting in the work.
Alpaca’s goal was simple: dominate the search results. And the numbers show that we did it. Now that Black Friday is finally here and the final results are in, it’s our partners that are sitting at top positions in search, among them: Alta, Nova, PSP, Karcher, Beard.ge, Dressup.ge and Agrosphere.
The Results Speak for Themselves
When users searched for “Black Friday” this year, the Google Top 10 looked like this:
#1 Alta
#2 Nova
#3 Commersant (Facebook post about Alpaca’s media placement)
#5 PSP
#6 Beard.ge
#7 Karcher Georgia
#8 Dressup.ge
#9 Commersant.ge (Alpaca’s media placement)
Our results were even stronger for the search term “Black Friday 2025,” where we took 5 of the Top 10 positions:
#1 Commersant.ge (Alpaca’s media placement)
#2 Alta
#3 Karcher
#4 Nova
#8 Dressup.ge
Our partners also ranked strongly for more specific commercial searches such as “Black Friday sale” and “Black Friday discounts.” Alta, Karcher, Nova, and Agrosphere all secured positions in the Top 5.
Alta’s result was particularly impressive. On Black Friday, the website recorded an all-time high in organic traffic, further showing the impact of the strategic SEO work Alpaca did across the project.
All this is the result of collaborative efforts. Alpaca worked on the content, on-page SEO, technical optimization, and backlink strategy across our partners’ websites. But one thing that made this major success possible was the trust Alpaca’s partners showed us throughout the entire process. They provided us with the information we needed on time and gave us the freedom to follow through with the strategy we had prepared for each of them in advance. That two-way cooperation played a major role in achieving the results we ultimately did.
And that’s how we “stole” the biggest piece of Black Friday’s search pie and sent the customers to find the best offers from our partner brands.
If you weren’t working with Alpaca this Black Friday, that’s okay. The holiday rush is still ahead. Just remember: winning in Google starts with preparing early.
If you want your brand to dominate search results during the holiday season the way our partners’ did this Black Friday, there’s no time to waste.
Get in touch, let’s plan your strategy, and start the new year on Google’s first page! 🦙🚀
